Engaging consumers with in-game communication

Damian Thompson

To understand how brands might best use games for commercial communication, Mediaedge:cia conducted a global study.

Engaging consumers with in-game communication

Damian Thompson

With the arrival of the latest generation of games consoles, and the growth in broadband access in many countries, computer games appear to have come of age as a medium for commercial communication. But how to get a brand involved with gaming is proving challenging for many brand owners.

To understand how brands might best use games for commercial communication, Mediaedge:cia conducted a global study called Playing with brandsthat examined mainstream gamers' attitudes towards gaming and in-game communication, and how brands can add to (or detract from) the gaming experience....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands