Engagement: old wine in a new bottle?

This article discusses engagement, and argues that the issue is at the foundation of all consumer consumption behaviour.

Engagement: old wine in a new bottle?

Jana Bowden

It seems that everyone's jumped on the engagement b(r)andwagon: ad agencies see it as the panacea for reestablishing brand relevance, research consultancies have heralded it as the next holy grail for greater...

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