Enfamil: The most important person in the world

A campaign by Enfamil, an infant formula company, in the USA, increased engagement, customer connection, and sales, by demonstrating shared values.

Campaign details

Brand: EnfamilBrand owner: Reckitt BenckiserEntrant company: MRM, New YorkIdea creation: MRM , New York / McCann Health New York / McCann Worldgroup, New YorkMarket: United StatesSector: Baby foodMedia channels:Merchandise & free gifts,...