Savlon turned mass media into Braille

Savlon, the anti-septic brand, made its product accessible to the visually-impaired in India by relaunching its packaging with braille language.

The marketing objective

India is home to the world's largest blind population.

Inspite of such a large population, they are still ignored by most product offering or communication.

Savlon, a leading anti-septic brand stands as a protective guard against all hurt. They worked on a simple insight that the visually impaired person tends to get hurt more - hence access to help should also be made easier when hurt.

In its commitment towards an equitable and inclusive society - Savlon relaunched all their packs with braille language - to enable easy access to the visually impaired. This was truly a...

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