How Vodafone inspired farmers to choose life over suicide

Vodafone, a telecommunications brand, launched a campaign based off of Airbnb, titled Farmer BnB, which got travellers to stay with farmers for an authentic village experience to encourage financial stability and prevent suicide among farmers in India.

Communication Task

Vodafone as a Technology company strongly believes that with use of tech and futuristic solutions we can solve real problems that people face and make this world a better place. This has been articulated globally and in India with its new positioning called Future is exciting. Ready?

As a part of this new positioning Vodafone started a service for farmers called Vodafone-Kisaan Mitr. The service provides daily information to farmers on weather forecasts, real-time wholesale market (mandi) rates, and updates on government schemes. But the truth was that this wasn't enough to solve the real problem that farmers...

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