Hindustan Unilever Limited: BEEP an INR 7750 Cr. Solution

BEEP is a solution employed by Hindustan Unilever in India to measure TV viewership figures accurately.

Objective

TV is India's leading medium (46%, share of ADEX est. INR 31,600 Cr for 2018). Measurement lies at the heart of how TV inventory is bought and sold.

The ability of the measurement system to reflect viewership reality accurately is an area of key concern.