ESP Properties India: Box office conversion model

ESP Properties, the sports and entertainment agency, created a comprehensive model to understand the efficacy of television promotion for movie promotions across India.

The objective

With a base of film industry clients, it was important for ESP Properties to have a comprehensive model to understand the efficacy of Television Promotion for Movie Promotions.

Hit Franchise Hollywood movies were releasing in 4 languages

In a country like India, TV is a much bigger base than digital & the relevance of digital is lesser as 80% of the ticketing is done at the theatres. Therefore, we realized we must use the TV medium as the start of the funnel with the Box Office collections at the end of it.

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