Employee engagement and loyalty is instilled in brands

Ian Buckingham

This article discusses the importance of employee engagement and loyalty for supporting brands. Too often, organisational culture is disconnected with brands, so that employees fail to keep the brand promise.

Employee engagement and loyalty is instilled in brands

Ian Buckingham,

Reams are being written about the subject, but organisational culture is quite simply the sum of the way people within individual organisations do things. It's how they interact and...

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