Empire State Development Corporation: I Love New York campaign
Judson KnightOverview
"It was a tough assignment," wrote Tom Soter in Shoot, "perhaps one of the toughest Charlie Moss had ever faced, He had a product with a poor reputation, associated with crime, grime, and near-bankruptcy. People made jokes about it, disparaged it, disliked it. And Moss had to sell it to the world. He did it with four simple words: 'I Love New York.'"
At the time of Soter's writing, in 1997, the campaign was 20 years old and still running. When it started with the launch...