Emirates NBD: The Wise Ones

Tahaab Rais, Anna Sadykova,

Emirates NBD, a leading bank, launched a campaign in the United Arab Emirates to recover 50% of business-as-usual volumes and value by increasing new and current customers.

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDEntrant company: Emirates NBD - United Arab EmiratesIdea creation: In houseMarket: Middle East & North AfricaSector: Financial servicesMedia channels: Websites & microsites, Search marketing, Social media, Livestreaming, Email marketing, Mobile & apps, Content marketingBudget: Up to 500k

Executive summary

Because of the global health crisis in 2020, the resulting economic crisis has made people more conscious about the value they get from what they spend their hard-earned money on.

Financial prudence is no longer just a nice-to-have....

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