Emerging from the shadow of consumer panels - B2B challenges and best practice

This paper reviews the specific challenges faced by Business to Business (B2B) researchers in using internet access panels.

Emerging from the shadow of consumer panels – B2B challenges and best practice

Marek VaygeltFreelance consultant, United Kingdom

INTRODUCTION

Consumer research on the internet has been with us for us a decade, and arguably panel-based B2B internet...

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