Emerging from the shadow of consumer panels - B2B challenges and best practice

Marek Vaygelt

This paper reviews the specific challenges faced by Business to Business (B2B) researchers in using internet access panels.

Emerging from the shadow of consumer panels – B2B challenges and best practice

Marek VaygeltFreelance consultant, United Kingdom

INTRODUCTION

Consumer research on the internet has been with us for us a decade, and arguably panel-based B2B internet...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today