Embracing digital in the UK men's magazine market

Virginia Matthews

The men's magazine market has a history of innovation as a whole, but the category has yet to witness the launch of truly effective online brand extensions.

Embracing digital in the UK men’s magazine market

Virginia Matthews

“The men’s magazine market is incredibly innovative as a whole, but I would argue that we have yet to see a real understanding of the potential power of online brand extensions.”So says...

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