Embracing a world in flux: Leveraging a remixed approach to APAC travel insights

Kifaya Taha

Travel mindsets and habits in APAC are changing in the wake of COVID-19, and The Secret Little Agency’s Kifaya Taha says industry professionals must find new angles to discover how they are evolving to prepare for consumers’ return to travel.

If there’s one thing the waves of new-normals and next-normals have taught us, it’s that responding to a world in flux requires dynamic approaches towards embracing new possibilities and futures. Discerning the multi-dimensional APAC traveller and travel trends is no different. Asia Pacific, in particular, has endured longer and stricter quarantine measures than its counterparts, which have manifested as more nuanced shifts to travel mindsets and habits.

After three long years of trying to make sense of living life with the ‘C-word’, travel is still embraced as an emotional support activity. But today, this emotional support looks and feels different....

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