Email advertising: exploratory insights from Finland

Marko Merisavo, Mika Raulas, Joel Van Durme and Brett A.S Martin

Since the advent of the internet, much speculation has ensued regarding its tangible benefits to business.

Email Advertising: Exploratory

Brett A. S. Martin University of Auckland Business SchoolJoel Van Durme University of Auckland Business SchoolMika Raulas Helsinki School of EconomicsMarko Merisavo Helsinki School of Economics

Email advertising, where email...

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