Elsevier Health: Clinician of the future

Elsevier, a Dutch medical publisher, promoted an internal brand with new research into the post-pandemic future of the medical profession – the news-led campaign resulted in 1 billion impressions and drove site visits.

Assignment

How do you elevate the reputation of a medical publishing company, to a leader in health information analytics, in a way that stands out amidst a global pandemic? These are the challenges we faced when helping Elsevier launch the Elsevier Health brand, establishing the company as a lifelong, trusted partner to clinicians, students, and the healthcare industry. Our solution was to connect with healthcare professionals during a period of uncertainty and let them know their voices matter.

Through in-depth research of nearly 3,000 clinicians and nurses from 111 countries, we asked healthcare professionals to consider the consequences of the...

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