Ella's Kitchen - The First 3 Years

This paper explains how children's food brand, Ella's Kitchen's, was able to advertise exclusively on Nickleodeon without committing to spend upfront by forming a partnership with Viacom Brand Solutions (VBS).

Ella's Kitchen – The First 3 Years

Principal Authors: Agostino Di Falco - Viacom Brand Solutions, Paul Lindley - Ella's Kitchen Contributing Authors: Nicole McDonnell, Samantha Crossley - Ella's Kitchen; Peter Dale, Nick Bampton, Daniel Salem, Bobi Carley, Damon Lafford, Michael Barrett - Viacom Brand Solutions; Alison Lindley - Ella's Kitchen


To understand the enormity of what has been achieved by this brand and everyone involved in its development, you have to put yourself in the shoes of its founder Paul Lindley. He was enjoying a very successful career having reached the level of Deputy Managing Director in...

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