Ella's Kitchen - The First 3 Years

This paper explains how children's food brand, Ella's Kitchen's, was able to advertise exclusively on Nickleodeon without committing to spend upfront by forming a partnership with Viacom Brand Solutions (VBS).

Ella's Kitchen – The First 3 Years

Principal Authors: Agostino Di Falco - Viacom Brand Solutions, Paul Lindley - Ella's KitchenContributing Authors: Nicole McDonnell, Samantha Crossley - Ella's Kitchen; Peter Dale, Nick Bampton, Daniel Salem, Bobi Carley,...

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