Ella's Kitchen - The First 3 Years

Agostino Di Falco, Paul Lindley, Nicole McDonnell, Samantha Crossley, Peter Dale, Nick Bampton, Daniel Salem, Bobi Carley, Damon Lafford, Michael Barrett and Alison Lindley

This paper explains how children's food brand, Ella's Kitchen's, was able to advertise exclusively on Nickleodeon without committing to spend upfront by forming a partnership with Viacom Brand Solutions (VBS).

Baby food
Fruit & vegetables
Sauces, seasonings, condiments
United Kingdom
Strategy

Ella's Kitchen – The First 3 Years

Principal Authors: Agostino Di Falco - Viacom Brand Solutions, Paul Lindley - Ella's KitchenContributing Authors: Nicole McDonnell, Samantha Crossley - Ella's Kitchen; Peter Dale, Nick Bampton, Daniel Salem, Bobi Carley,...

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