Ele.me Changed Its Name 10,000 Times

The perception of“Ele.me is equivalent to meal delivery" was changed in this campaign that conveyed an all-new brand message of "Ele.me doesn’t only deliver meals but also everything else" to users.

Case details

Brand:饿了么

Brand owner: Ele.me

Main agency: Shanghai Sky and Sky Advertising Co., Ltd.

Main agency holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Market launch: Mainland China

Category:Internet

Media channels:transportation network...

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