Electronic measurement of magazine reading

Jay Mattlin

Knowledge Networks has tested a new approach to market research in the United States by using a random-digidial sample for panel recruitment and equipping panel households with a device connecting their television sets to the Internet.

Electronic Measurement Of Magazine Reading

New methodology, new problems, new solutions

Jay MattlinKnowledge Networks

Introduction

The advent of the Internet raises tantalizing possibilities for fresh approaches to conducting readership research. At the...

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