Electronic Data Systems: Cat Herders campaign

Although Electronic Data Systems (EDS), the Plano, Texas-based company founded by H. Ross Perot in 1962, was the acknowledged inventor of the information technology (IT) services industry, by the end of the twentieth century EDS, despite continued growth, had fallen behind its competitors—especially regarding its public image.

Electronic Data Systems: Cat Herders campaign

Frank Caso

OVERVIEW

Although Electronic Data Systems (EDS), the Plano, Texas-based company founded by H. Ross Perot in 1962, was the acknowledged inventor of the information technology (IT) services industry,...