This article is part of a Spotlight series on green mobility in India. Read more
The last time the Indian two-wheeler market saw a fundamental change in technology was almost 30 years ago when the Hero Honda Splendor single-handedly transformed it from a two-stroke engine market into a four-stroke one. It was accompanied by an iconic advertising campaign – “Fill it, Shut It, Forget It” – that spoke to the amazing fuel economy of a four-stroke engine, a need that is deeply ingrained in the Indian consumer’s psyche.
Thirty years later, we are again seeing a...