El Al Israel Airlines Ltd.: Print Advertising Of The 1950S And 1960S campaign

Judson Knight

"Some of Doyle Dane Bernbach's best work has been done for its smallest accounts," Robert Glatzer wrote in The New Advertising.

El Al Israel Airlines Ltd.: Print Advertising Of The 1950S And 1960S campaign

Judson Knight

Overview

"Some of Doyle Dane Bernbach's best work has been done for its smallest accounts," Robert Glatzer wrote in The New Advertising. "Perhaps the knowledge that $10,000 for one newspaper ad is one-third of the year's budget makes the agency concentrate just that much harder." Such was the case with the print ads first launched by Doyle Dane Bernbach (DDB) for El Al Israel Airlines in the 1950s and 1960s.

Small foreign airlines such as El Al, Glatzer noted, offered U.S. flights primarily...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands