Eisenhower's Secret strategy: Television Planning in the 1952 Campaign

This paper describes Eisenhower's use of TV advertising in the Presidential Elections of 1952. The campaign, the first to utilise all forms of mass media, involved a TV Plan Board who devised and implmented a TV strategy for Eisenhower.

Eisenhower's Secret Strategy: Television Planning in the 1952 Campaign *

Steve M. Barkin University of Maryland

Hail to BBD&O It told the nation how to go;

It managed by advertisement To sell us a new president.

Eisenhower hits the spotOne full general,...