Eisenhower's Secret strategy: Television Planning in the 1952 Campaign

Steve M Barkin

This paper describes Eisenhower's use of TV advertising in the Presidential Elections of 1952. The campaign, the first to utilise all forms of mass media, involved a TV Plan Board who devised and implmented a TV strategy for Eisenhower.

Eisenhower's Secret Strategy: Television Planning in the 1952 Campaign *

Steve M. Barkin University of Maryland

Hail to BBD&O It told the nation how to go;

It managed by advertisement To sell us a new president.

Eisenhower hits the spotOne full general,...

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