Eggo: L'eggometer

The Kellogg-owned waffle brand Eggo grew penetration in US households with kids with the launch of the L'Eggometer, a data-driven platform that used Google and Twitter insights to measure parents' stress at breakfast time and provide them with ways to combat it.

Campaign details

Brand: EggoBrand owner: The Kellogg CompanyLead agency: StarcomContributing agency: Leo Burnett ChicagoMarket: North America (general region)Sector: Convenience, readymadeMedia channels:Online video, Product sampling, Social media, Word of mouth,...