Eggo: L’Eggo with Eggo

Eggo, a US breakfast CPG, retained and grew high household penetration with a cross-channel video and social campaign aimed at making breakfast with kids easier.

Campaign details

Brand: EggoAdvertiser: Kellogg'sEntrant: StarcomCategory: Single MarketPrincipal authors: Kent Weaver, Starcom; Austin Myerson, Digitas; Liliana Zambrano, Leo Burnett

Background

COVID: A booster for the Frozen Breakfast category

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