Eggciting: How a social marketing campaign increased consumption of the nutritious egg

A collaboration between an NGO, a Dutch multinational company, and a nutrition think tank developed the Eggciting campaign to increase consumption of eggs among mothers and pregnant and lactating women in Indonesia.

Campaign details

Brand: EggcitingBrand owner: Royal DSMEntrant company: Royal DSM, Heerlen, In houseIdea creation: Royal DSM, HeerlenMarket: IndonesiaSector: Dairy products, fats, oilsMedia channels:Direct marketing, Merchandise & free gifts, Mobile &...