Campaign details
Brand: EFU LifeBrand owner: EFU LifeEntrant company: EFU Life Assurance, KarachiIdea creation: MullenLowe Rauf, KarachiMarket: PakistanSector: InsuranceMedia channels: Online display, Online video, Radio & audio, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million
Creative assets
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