EFU Life: Humrahi campaign

EFU Life, a life insurance company, launched a campaign to connect with millennials in Pakistan.

Campaign details

Brand: EFU LifeBrand owner: EFU LifeEntrant company: EFU Life Assurance, KarachiIdea creation: MullenLowe Rauf, KarachiMarket: PakistanSector: InsuranceMedia channels:Online display, Online video, Radio & audio, Search marketing, Social...