Effects of structural and perceptual factors on attitudes toward the website

This study examined effects of structural and perceptual variables on attitude toward II websites. Data were collected from 311 consumers who reviewed four hotel websites.

Effects Of Structural And Perceptual Factors On Attitudes Toward The Website

Sally J. McMillan University of TennesseeJang-Sun Hwang and Guiohk Lee Seoul University

Atittude toward the advertisement (A AD) is a widely used measure of the effectiveness of ad­vertising....