Effects of configuration and exposure levels on responses to web advertisements

The debate about which media metric efficiently measures the effectiveness of a web-based advertisement, such as banners, is still alive and well.

effects of configuration and exposure levels in responses to web advertisements

Jean-Louis ChandonUniversty of Aix Marseille IIIMohamed Saber ChtourouUniversity of Paris XII andDavid R. FortinUniversity of Canterbury, New Zealand

Advertising is still one...