Effects of configuration and exposure levels on responses to web advertisements
David R. Fortin, Jean Louis Chandon and Mohamed Saber Chtourou
The debate about which media metric efficiently measures the effectiveness of a web-based advertisement, such as banners, is still alive and well.
effects of configuration and exposure levels in responses to web advertisements
Jean-Louis ChandonUniversty of Aix Marseille IIIMohamed Saber ChtourouUniversity of Paris XII andDavid R. FortinUniversity of Canterbury, New Zealand
Advertising is still one...
