Effective Conversion: Turning Insight into Action
Delivering the Right Information at the Right Time
Yvan GoupilPepsiAmericas Central European Group, Hungary
Csaba NemesMillward Brown Central and Eastern Europe, Hungary
HISTORY AND SCOPE OF RELATIONSHIP
The cooperation between PepsiAmericas and Millward Brown in Central and Eastern Europe dates back to 1999. The scale of cooperation has widened from the initial tracking study to ad-hoc quantitative and qualitative surveys.
The geographical area covers the Czech Republic, Hungary, Poland and Slovakia.
Along with the business evolution of PepsiAmericas the research topics have also switched from a focus on carbonated soft drinks to...