Effective and confident communication in crisis situations

This paper reports the results of a study using experimental design to understand, segment, and optimize messaging with respect to pharmaceutical companies in the hotly discussed and controversial area of pain relief.

Effective and confident communications in crisis situations

Messaging Simulation

Howard Moskowitz, Alex Gofman and Daniel MoskowitzMoskowitz Jacobs Inc., United States.

Samuel RabinoNortheastern University, United States.


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