Effective and confident communication in crisis situations
Howard Moskowitz, Samuel Rabino, Alex Gofman and Daniel Moskowitz
This paper reports the results of a study using experimental design to understand, segment, and optimize messaging with respect to pharmaceutical companies in the hotly discussed and controversial area of pain relief.
Effective and confident communications in crisis situations
Howard Moskowitz, Alex Gofman and Daniel MoskowitzMoskowitz Jacobs Inc., United States.
Samuel RabinoNortheastern University, United States.
INTRODUCTION – BEYOND PRODUCTS...