Effective and confident communication in crisis situations

Howard Moskowitz, Samuel Rabino, Alex Gofman and Daniel Moskowitz

This paper reports the results of a study using experimental design to understand, segment, and optimize messaging with respect to pharmaceutical companies in the hotly discussed and controversial area of pain relief.

Corporate social responsibility
Brand management
Managing research projects
Strategy

Effective and confident communications in crisis situations

Messaging Simulation

Howard Moskowitz, Alex Gofman and Daniel MoskowitzMoskowitz Jacobs Inc., United States.

Samuel RabinoNortheastern University, United States.

INTRODUCTION – BEYOND PRODUCTS...

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