EE: PhoneSmart

EE, a telecommunications brand, helped children in the UK getting their first phone to learn how stay safe and be kind online by launching an online course in partnership with online safety experts that led to an EE PhoneSmart license upon completion.

EE wanted to educate and support children getting their first phone to stay safe and be kind online. While a mobile opens the door to a world of wonderful content and connections it can also be a big worry for parents as youngsters are exposed to online dangers.

Strategy

By the age of 15, 81% of children will have had a potentially harmful online experience (source: Ofcom). As the UK's leading phone network and provider of many children's first phone, EE had the opportunity to provide a differentiated experience for the category, helping children stay safe and be kind online....

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