EE: Glastonbury festival app 2022

The official app for the UK’s Glastonbury Festival was redeveloped for the 2022 event, resulting in a highly rated customer-friendly experience that delivered useful data to festival organisers.

Glastonbury Festival returned after a three-year wait and two lockdowns. The UK really needed to party. The brief was to create an app that thousands of people could count on - to help them experience their best event ever.

Strategy

As official technology...

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