Glastonbury Festival returned after a three-year wait and two lockdowns. The UK really needed to party. The brief was to create an app that thousands of people could count on - to help them experience their best event ever.
As official technology partner of the festival, Digitas UK's strategy was to build the app to be a festival essential that could be relied on to enhance the visitor experience. It was built on three pillars.
First, putting the experience front and centre. Glastonbury is big and complicated. The app needed to help users plan and navigate their own way...