Economic fluctuations call for necessary innovation in China's OOH space

Unemployment has risen in China, the growth of total retail sales of consumer goods has slowed down, and liquidity has been limited. These adverse economic effects will continue, which has also led to ups and downs in media effectiveness, especially outdoor media.

This article is part of a Spotlight (Chinese-language) series on the economic aftermath of the pandemic. Read more.

Looking at the impact from a series of economic data

Most parts of the world have been hit by the pandemic to varying degrees in the past...

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