ECCO: SIM

Ecco, a footwear brand, created the social influencer matrix (SIM) in China to grow its business among consumers aged 18 – 24.

Campaign details

Brand: ECCOBrand owner: ECCOEntrant company: MediaCom, ShanghaiMarket: ChinaSector: Clothing & fashion retailMedia channels: Content marketing, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k

Creative assets

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