Eastman Kodak Company: You Press The Button, We Do The Rest campaign

Anita Coryell

Coined in 1888 by George Eastman founder of Eastman Kodak Company, the phrase "You Press the Button, We Do the Rest" embodied a patented invention and the philosophy behind that invention.

United States
Strategy

Eastman Kodak Company: You Press The Button, We Do The Rest campaign

Anita Coryell

Overview

Coined in 1888 by George Eastman founder of Eastman Kodak Company, the phrase "You Press the Button, We Do the Rest" embodied a patented invention and...

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