Local Government of the 12th District, Budapest: Dog Dirt

ACG Advertising Agency

Campaign details

Client Name: Local Government of the 12th district of Budapest
Brand Name: Anti dog poo campaign
City: Budapest
Country: Hungary
Category: Local and Regional Authorities

Campaign summary

The 12th District of Budapest is a beautiful place to live, with lovely hills full of green. However, tons of dog dirt cover the streets and parks every day. Owners should clean it up but half of the poop stays on the ground. The main reason for this, besides the lack of responsibility, is that there are several types of dog waste cans but they are usually stuffed with all kind of other trash.

This integrated campaign was created to change the attitude of the dogs' owners. The aim was to raise awareness and to get the local citizens to take action, so the campagin offered a perfect solution.