Hunger strike against hunger – B92

Grand Prix winner, 2010 EACA Care Awards

Company Name: Leo Burnett

Country: Serbia

Campaign Title: Hunger strike against hunger

Client Name: B92

This entry supplied in association with ACT Responsible www.act-responsible.org

CAMPAIGN SUMMARY

More than 500,000 people in Serbia are starving. The lives of 10 percent of Serbia's population are on an everyday test, but the public was not aware of the problem. The authorities knew, but did not act and did not talk about hunger. Hunger Strike Against Hunger is the first time that the question of how to diminish the number of the hungry was raised in Serbia.

OBJECTIVES