B92 Fund: Battle for the Babies
Campaign details
Company Name: Saatchi & Saatchi Belgrade / MMS CommunicationsCountry: SerbiaClient name: B92 FundEntry category: Non-Profit Organizations and Non-Government BodiesDates run: The Campaign ran from 9/1/2011 to 30/12/2011
Campaign summary
Incubators in Serbia are insufficient and 40 years old. The death rate for prematurely born babies exceeds 60%. Our challenge was to raise awareness and create public pressure on companies with the capacity to help and the goal was to receive donations that would enable us to distribute a total of 100 incubators to...