E-wallets in Indonesia: Convenience for consumers with effective campaigns for brands

OMG Indonesia’s Deependra Shekhawat says there has been a seismic shift in Indonesia’s digital payments market, with marketers able to leverage e-wallet tactics as part of their e-commerce strategy.

This article is part of a Spotlight series on e-wallet marketing in Southeast Asia. Read more

As human civilisation evolved over the centuries, the way we make sense of money and its transaction has evolved too. Today, with the rise of mobile phones, e-wallets...

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