E-commerce brands rely more on media than brick-and-mortar retailers

E-commerce brands are relying more on media than brick-and-mortar retailers

Media marketing drives 12% of sales on average, according to new datafrom European-based data science firm Analyx. Put in simpler terms, spending zero dollars on media would reduce sales by 12%. Analyx surveyed more than 30 mature brands across 26 countries...

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