E-commerce - the world's consumers have their say

David Walker and Jane Gwilliam

Reports results of a study by Research International Qualitatif in 37 markets around the world of trends in e-commerce, and the relationship between consumers and e-commerce providers.

Ecommerce the World's Consumers Have Their Say

David Walker and Jane Gwilliam Research International

Background

Research International Observer (RIO) is an annual, qualitative research programme carried out through Research International's companies all over the world. The purpose of RIO is to provide those involved in marketing and advertising with a better understanding of the world consumer, and to offer insight into the potential for optimising brands, products and communication across international markets.

In June and July of 2000, RI offices in 37 markets around the world examined trends in ecommerce and, in particular, the twoway relationship...

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