Agency: MCBD | Authors: Andy Nairn and Jamie Kenny |
DWP/COI – Giving it to you straight1
INTRODUCTION
This is a story of integration on a grand scale.
It will tell how one of the biggest, and most controversial, government initiatives in history was introduced smoothly, thanks to a joined up approach to communications.
But more importantly, it will tell how this integrated approach more than paid for itself, generating savings worth hundreds of millions of pounds, with an ROI. of c.£29 per £1 spent.
BACKGROUND
Every year, the Department of Work and Pensions (DWP) pays out over £115...