Dutch courage: Heineken's brand integration challenge

This article discusses the challenges and opportunities facing Heineken, the world's fourth biggest brewer, following its purchase of its UK competitor Scottish & Newcastle (S&N).

Dutch courage: Heineken's brand integration challenge

David Benady

The take-over by Heineken, the Dutch brewer, of rival Scottish & Newcastle’s UK brewing interests has been well received. At a stroke, the world’s fourth biggest brewer appeared to...

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