Campaign details
Brand: DurexBrand owner: Reckitt BenckiserEntrant company: Zenith, BucharestIdea creation: Minio Studio, BucharestMarket: RomaniaSector: Contraceptives, family planningMedia channels: Events & experiential, Online display, Online video, Point-of-purchase, in-store, Product sampling, Search marketing, Social media, Television, Websites, microsites, Word of mouth, influencersBudget: Up to 500kCampaign video
Creative assets
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