Durex: Safe sex – no laughing matter?

Durex, a condom brand, launched a campaign in Romania to drive cultural change and promote safer sex.

Campaign details

Brand: DurexBrand owner: Reckitt BenckiserEntrant company: Zenith, BucharestIdea creation: Minio Studio, BucharestMarket: RomaniaSector: Contraceptives, family planningMedia channels:Events & experiential, Online display, Online video, Point-of-purchase,...