Durex: Love worry-free with Durex Jeans

Durex, a contraceptive brand, launched a campaign in Vietnam to increase awareness of Durex Jeans.

Campaign details

Brand: DurexLead Agency: Dentsu McGarryBowenRegion: APAC

Strategy

Objective

With a booming youth generation (15-22 years old), 67% of whom has already experienced sexual activities, Vietnam is among the most potential markets for introducing...