Campaign details
Brand: DuracellAdvertiser: DuracellEntrant: Wunderman ThompsonCategory: Single MarketPrincipal authors: Jonny Park, WundermanThompson; Neil Godber, WundermanThompson
How Can Launching a New Product Innovation Reinvigorate a Brand?
Duracell is a success story, dominating the battery category for decades.
Key to that success has been starting early, securing each generation of families with the promise of longevity and reliability: think of all the battery-powered toys, monitors, gadgets, and baby paraphernalia that are suddenly needed when children come along.
But the declining salience of battery powered devices and slimming perceived difference between battery brands...