Campaign details
Brand: DuracellBrand owner: Berkshire HathawayEntrant company: Wunderman Thompson - United KingdomIdea creation: Wunderman Thompson LondonMarket: NetherlandsSector: Household & domesticMedia channels: Video on demand, Outdoor, Out-of-home, Online video, Point-of-purchase, In-store, Social mediaBudget: Up to 500k
Executive summary
Duracell is a success story, dominating the battery category for decades.
Key to that success has been starting early, securing each generation of families with the promise of longevity and reliability: think of all the battery-powered toys, monitors, gadgets, and baby paraphernalia that are suddenly needed...