Duolingo: Fun is serious business

Duolingo, a language learning app, launched a global campaign to increase awareness and new sign-ups.

Campaign details

Brand: Duolingo Agency: Wieden+Kennedy Amsterdam

Summary

This paper is about how, as planners, it is our professional duty to fall in love with the product. If the story of advertising over the last twenty years is one of brands climbing the hierarchy of needs for higher and higher-order thoughts, this pap

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands