Dulux: Changing Rooms

Mehr Chughtai

Dulux, a paint brand, reignited the UK's love for home decorating by bringing back the BBC's interior decorating reality TV show Changing Rooms.

Campaign details

Brand: DuluxBrand owner: AkzoNobelEntrant company: MediaCom- United KingdomIdea creation: MediaCom LondonMarket: EuropeSector: Household & domesticMedia channels: Social media, Television & Connected TV, Online display, Video on demand, Word of mouth, Influencers, KOLs, Radio & audio, Search marketing, Websites & microsites, Public relations, Product placement, Point-of-purchase, In-store, Online video *Budget: 1 - 3 million

Executive summary

Young homeowners claimed they don’t have time to start painting projects and are uninspired to step into the world of decorating. This significantly impacted Dulux to its core,...

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