du: Tropa for Life

This case study shows how du, a telecommunications provider, successfully tapped into the elusive Filipino segment in the UAE using a culturally relevant campaign that increased sales and brand equity.

Campaign details

Brand: du Brand owner: Emirates Integrated Telecommunications Company (EITC) Lead agencies: Leo Burnett Dubai, Starcom Dubai Country: United Arab Emirates Industries: Telephone & internet services Media channels:Events & experienti  Up to 500k

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